COURSE TEASER:

Did you know that brands with superior customer experiences bring in 5.7 times more revenue than competitors that lag in customer experience? What if you knew that customers are likely to spend 140% more after a positive experience than customers who report negative experiences? Or that the top reason customers switch brands is because they feel unappreciated? So, how do these statistics reported by Forbes correlate with the alliance between financial aid and admissions? Answer: The student experience is the alliance. Regardless of your title, you are in the business of customer satisfaction, which is everyone’s job, and not an individual department.

In virtually every case, these departments serve as the first points of contact for students in the process and contain the most vital information needed for them to make their final decisions. Students need to feel like they are speaking to an employee who can provide them with the answers that they are looking for,  while helping them to feel appreciated and not passed around. Realizing synergies closes margins of error, maintains organization, and builds durable relationships among departments.

Think about goals as though they have a domino effect – better customer service leads to positive feedback, reinforces what we do on a daily basis, and makes us feel better about our workplace. Whether your relationships are strong, need improvement, or are non-existent, identify and digest some of these points so that you can implement them in your daily routines to improve teamwork and customer service!