Our Story

Source for Training was founded in 1992 by Nancy Rogers and Paul Gordon to help institutions establish high-performance, sustainable processes throughout their admissions departments. Our solutions have led to better customer service, innovation, and increased enrollment.

​For three decades, we have earned a reputation for our commitment to deliver ethical and effective growth strategies. We are continuously evolving and working with our clients to drive real results across critical dimensions.

We empower institutions to graduate students who change the world!

Our Purpose

Student success is at the forefront of everything we do. We work hard every day to build trust, develop new ideas, and solve important problems. Our goal is to help students thrive and institutions grow.

Our Vision

When students win, institutions win. The Source transforms the way prospective students find, learn, and enroll into programs. We work with ambitious institutions who want to define and change the future, and not hide from it.

Our Core Values

We practice what we preach






We create value in all directions.

The post-digital age shows no signs of slowing down, and the need for rapid business transformation has never been greater. We partner with clients to capture their strongest opportunities and tackle their most significant challenges.

We help you embrace innovation.

Institutions that embrace innovation can keep up with the pace and reinvent themselves. New technologies and new ways of doing business are emerging all the time. Working with us causes change to become the most dynamic, powerful source of progress you have.

Meet Our Leadership

We want to be your admissions experts

Nancy Rogers

VP of Operations

Nancy started her career in the 1980s and co-founded The Source in 1992. Her goal was to help institutions thrive by improving their admissions and financial aid processes. As President of The Source, she partnered with over 400 schools across 44 states, Puerto Rico, and Canada. Nancy has served on numerous boards for many education entities, including the Florida Board of Education.

Paul Gordon

VP of Enrollment Partnership

Paul has over 30 years of international enrollment experience in private post-secondary education. Before co-founding The Source, Paul was a Director of Admissions, School Director, and Vice President of Enrollment. He has worked with the full spectrum of schools, start-ups to nationally-renowned. As Vice President, Paul led the company's collaboration with AT&T on effective phone training practices.

Daniel Lapan

Chief Operating Officer

Before joining The Source, Daniel was a Director of Admissions for the Freshmen and Continuing Ed sectors. Daniel works with clients to more effectively attract, recruit, engage, and graduate students while preserving the institutions' academic integrity. His passion for talent development and creating a culture that encourages innovation has motivated him to co-author over 15 training courses.

Growing Customer Expectations Since 1992

  • 30 years as a trusted education partner
  • We're obsessed with your results
  • A seamless extension of your institution 
  • Compliance-driven approaches
  • Customized growth solutions to fit any size or budget
  • Improve conversions, lower costs

What Clients Say About Us

"over a 20% increase in starts"

I have known Nancy Rogers & Paul Gordon since 1994. They came in and revamped our admissions process resulting in over a 20% increase in starts. 

I highly recommend Source for Training for any college looking to boost starts. 


"I found the content very practical"

Whether you're an Admissions Manager or Admissions Representative, these courses will revamp your way of thinking & inspire you to become more! 

The Source for Training shows how attitude, compassion & value can take you to new levels in your career. Built from Nancy & Paul's experience, I found the content very practical. 

The modules will leave you excited for what you do with proven skills that can change your career forever! As the higher education industry continues to change, Source for Training is leading the way with their expertise & true passion for what they do! 


"a timeless & practical approach"

I started my career as an Admissions Representative over 27 years ago & was fortunate early in my career to be trained by Nancy Rogers. Nancy's timeless and practical approach to admissions covers all aspects of the admissions funnel. 

Her surgical & strategic methods to admissions & marketing are timeless & well-tested. These methods are not only for new Representatives but for any person, department or school group looking to gain a critical advantage & help people become better through education. 


"a life-long partner"

I was introduced to Nancy as a colleague in the early 1980's. Nancy & I have remained connected for well over three decades & share a continued long-term passion for proprietary education. Words are not yet defined to adequately express my gratitude to Nancy for the personal impact she has had on me & countless other professionals who have been fortunate enough to be trained, assisted & mentored by her... 

If you desire a long-term relationship with a team that will genuinely guide you to greater strengths, you can rest assured you have formed a life-long partner. 


"a legend in the training field"

Nancy Rogers is a legend in her training field. She & Paul Gordon conduct excellent trainings nationwide and their clients always get great results! 


"knowledge & dedication to staff is like no other"

Nancy's passion for admissions is clear as soon as she speaks. Her knowledge & dedication to staff is like no other. 

Staff relates & respects her experience & that is key!

I highly recommend Nancy! 


"achieve unparalleled admissions conversion success"

Nancy Rogers & Source for Training are the ultimate admissions training pros. Nancy has helped many of my clients achieve unparalleled admissions conversion success over many years. 

If you want proven success strategies & an unwavering commitment to your success, talk to Nancy. 


"fresh, new solutions & ideas"

After all these years of training, I believe admissions pros sometimes become complacent & feel there is nothing new to learn. Nancy always flips the switch on that theory! 

I am so elated that Nancy continues to bring fresh, new solutions & ideas to consistently improve our process & delivery. 

Nancy's training is always refreshing & uplifting as a industry professional & my hat's off to you as you help us all to improve. I would recommend that all admissions & industry peeps participate in her training series!